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How to find the best quality Emu Oil - A consumer's guide

Are you looking for a good quality emu oil, but can't seem to find a reliable supplier?

As a consumer, you might be scratching your head when searching for Emu Oil online. Prices can vary widely and they all claim to be the best! While all of the conflicting information can be confusing, there is a simple way to find out which Emu Oil is right for you.
I'm assuming that you are already hooked on Emu Oil, or are at least ready to try it, so I'm not going to spend much time here explaining the benefits of this amazing oil. Instead I'm going to give you 3 clear-cut steps to help ensure you are getting a safe, high quality emu oil from a company you can trust.

1. Always ask for a batch specific Certificate of Analysis.

The easiest and safest way to ensure that the Emu Oil you are thinking about purchasing is of a high quality is to ask for a Certificate of Analysis (COA). The COA is produced by an AOCS (American Oil Chemist Society) certified chemist after an independent, third party laboratory has scientifically analyzed a sample from a specific batch of emu oil. This document will show in detail the various components found it that batch. Make sure the COA is batch specific and not just a "typical", i.e. "best we've ever had", COA report. Most legitimate suppliers will provide a batch specific COA at no charge to you even before you make a purchase. Not all companies will have these tests done on their Emu Oil (as they can be expensive) so it doesn't mean that a lack of a COA means bad oil. It does, however, mean that you have to take the seller's word on the quality of the oil since they don't have a way of verify it. And this puts you in a vulnerable position.

2. Check out the company's reputation.

Another way of ensuring the quality of the oil is to check up on the company. As we all know, anyone can put up a web site and advertise online. These days more than ever you must know whom you are buying from. It's a good idea to run a search online with the companies name or product before buying from an unfamiliar source. Find out things like:

How long they have been in business?

Every company has to have a beginning, and most new companies are completely trustworthy. However, companies with a proven positive track record are more likely to continue, and actively maintain, that positive record.

Can their business information be verified?

Anyone can put anything online. Some companies post fake customer service numbers and physical addresses. Once they have your money it may be next to impossible to talk to someone or contact the company for a refund if you're not happy.

Are they listed with the Better Business Bureau or other business monitoring services?

The BBB works as a consumer advocate. If a member company tries to deceive you, they will take action on your behalf. If the company you want to do business with is a BBB member, make sure the logo on their site clicks through to an actual BBB confirmation page. If the logo is just an image and not a link, they are probably not really a member and are trying to deceive you. This is obviously a big red flag.

If the company is not a member of the BBB, has unresolved complaints or doesn't have easily verifiable credentials then you may want to shop elsewhere. A company that has voluntarily (and usually at some expense) joined a community that will monitor their behavior and business practices, and fight on behalf of the consumer if necessary, will likely have superior products and services to stand up to this kind of scrutiny.

Do they belong to any trade organizations?

Belonging to a trade organization is a benefit to a company because it helps them keep up with their industry, however it's also a benefit to you. Companies that are active in their industry want to maintain a good reputation. They are much less likely to be unethical if they are a member of an organization that looks down on their behavior.

3. Find out what type of guarantee is offered.

Many times the quality of the product is directly related to the quality of the guarantee. Simply put, a company that sells a poor quality product can't afford to offer a good guarantee. A couple of things to watch out for are short return periods (such as 10-15 days) and re-stocking fees (sometimes 50% or more). Also beware of wording such as "for exchange only" , "return authorization required" ,or the return policy is "only un-opened containers" . A company's guarantee should be easy to locate on their web site and clearly stated. Their return period should give you enough time to receive the product, try it, and return if you are dissatisfied.

By following these 3 easy steps you will learn what quality of emu oil any given supplier has to offer, if the supplier can be trusted, and whether they stand behind their product. This information will make you a better consumer and help you to make intelligent purchasing decisions. Keep in mind that whether you are looking for emu oil or anything else these strategies may improve your overall shopping experience.

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